3min chapter

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2023 Big Ideas in Technology (Part 1)

a16z Podcast

CHAPTER

Are There Any Trends, Any Playbooks That Work?

Luxury brands seem to have embraced this trend first with the virtual worlds and the games. I'll give you an example of Kim Kardashian were a Balenciaga dress at New York Fashion Week. And then Fortnite comes out and reveals that they've done a partnership withBalenciaga. There are many different opportunities to really try new things and add really cool benefits into the experience, whether it's skins or cosmetics.

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