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Michael McQueen on why we are MindStuck and mastering the art of changing minds

Inside Influence

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The Power of Influence and the Two Minds

This chapter explores the concept of influence and the two minds - the rational mind and the instinctive mind - and how they shape our thoughts and decisions. It discusses the role of the instinctive mind in decision-making and belief formation, as well as the three lenses it uses to evaluate agreement: identity, ideology, and intuition. The chapter also highlights the importance of ideology and identity in determining openness to new ideas and introduces strategies for persuasion based on shared values and offering choices.

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