S4 E1: There Are Two Paths to Getting Results (Greg McKeown)
The Next Big Idea Daily
00:00
Simplification Can Make Execution Easier
When you believe that easy equals lazy, then you take off hundreds of options for how to achieve something in a simpler way. In Amazon's early days, they have a significant problem with being able to get people to actually check out. Instead of trying to take all the complexity and start taking off a little bit here and there, you start with zero. Simplification innovations start from zero, radical gratitude.
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