Subscription Pricing for Value with Mark Stiving
Subscription Stories: True Tales from the Trenches
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Dynamics of Subscription Pricing
This chapter explores the contrasting strategies of competitive pricing versus subscription-based models, highlighting how firms can shift focus from acquiring new customers to enhancing value for existing ones. The discussion centers on the intricacies of pricing, using Netflix as a case study to debate the efficacy of fixed versus usage-based models. Ultimately, it delves into the psychological aspects of consumer pricing preferences and proposes tailored strategies to retain loyal subscribers while maximizing revenue.
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