The Art and Science of Email Deliverability with Chris Arrendale
Ops Cast
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CCPA, DKM, D-Mart Records?
Karim: My transcript editor is going to struggle greatly with the number of acronyms that we just spun off right now at the start of this conversation. Every additional question you ask somebody on a form drops the conversion rate by like 12%. And I think what happens though, oftentimes the form itself is encrypted, but then it gets stored in a database or an Excel spreadsheet that's not encrypted and maybe on somebody's laptop that gets stolen,. Right? So hopefully all of our listeners are using something like a proper marketing automation platform and not something just feeds data into an Excel or Google sheet; they should be encrypted. Karim: Even 10, 11 years ago, Marketing ops was
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