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4min chapter
Ad Network Tomography
Data Skeptic
Alphabet
The relationship that we uncovered includes advertisers like Alphabet, they also include advertisers like Gumb Gumb, Oracle, Facebook, and OpenX. So it looks like that, even though these big entities are independent, they are interacting with each other as well. The more data points you have on a user, the better you can target them and the better their ad money is spent.
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