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Episode 169: Building Your Brand with Austin Church
UI Breakfast: UI/UX Design and Product Strategy
How Do You Build a Good Headline?
Your headline is meant to do the job of a headline, which is simply to get people's attention. As long as you've got a good headline doing its job, well, the pressure's off. You can't expect any one piece or element to carry the full load of telling the brand story and getting the message across.
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