How to Write a Book for a General Audience?

In many fields, especially in philosophy, you get these little interneasign, hermetically sealed battles that aren't worth anything. They're not productive and nobody else can understand them. So your book's appeal to so many different disciplines too, I think, from that approach too, from being at a liberal arts university. If consciousness explained, which was my sort of first trade book, it's High From the Mind's Eye,. if that had been a runaway best seller, but it hadn't been taken seriously by the relevant cognitive sciences, it would have been a failure.