Dixon: The New Creative Director for GAP

I think Dixon is coming from the consumer space, but it's a very different market compared to what GAP is doing with fashion. And typically when companies are looking to change their direction or kind of refresh, they bring in young designers and give that creative identity to the brand. Whereas this, and I think both of these appointments are kind of more geared at the C-suite or executive level. That's just my theory. What do you think of that?