On the 294th episode of The Copywriter Club Podcast, Nicole Morton joins the show to talk about her experience in product development and how it’s helped her build her copywriting career. From creating products to qualifying them in the current market to writing copy for them, Nicole laid out the whole process.
Here’s how the conversation went:
How Dollies helped Nicole get her start in the product development industry.
From idea to store shelf – How to qualify a product to get into the market.
How product development can translate to building a copywriting business.
The current trends in the copywriting and marketing industry.
How to look for trends in your industry.
Creating ideas for a product – How do we actually start coming up with ideas?
The practical application for brainstorming names for your products.
How to uplevel and refine your current skills as you build new ones.
Identifying which of your skills are transferable and how you can leverage your background.
Client acquisition – How to create a referral system.
How to package “ideas” and “strategy” for clients.
When it’s a good idea to go back to working a full-time job – Is it a setback?
How to reframe “failure” and turn it into a positive.
The benefits of going back into the workforce and how it can help you become a better writer and business owner.
How to balance working a full-time job, a business, and personal life.
Gamification – Can we add it into our business and personal life?
What Disney does well and how we can add it to our businesses.
Why we shouldn’t underestimate the skills that comes naturally to us.
Tune into the episode by hitting the play button or check out the transcript below.
The people and stuff we mentioned on the show:
The Copywriter Think Tank
Copywriting Income Survey
Kira’s website
Rob’s website
Nicole's website
The Copywriter Club Facebook Group
The Copywriter Underground
Free month of Brain.FM
Episode 124
Episode 201
Full Transcript:
Rob Marsh: I'm pretty sure it was Eugene Schwartz, who first suggested that copy isn't written, it's assembled. And a lot of copywriters have jumped on that statement, believing that the work that we do really isn't all that creative. It's like playing with an erector set or a LEGO kit. You're just putting together a bunch of preexisting pieces to get the end product that will resonate with your customers. But that's just not true. Yeah, we need to draw on research and connect with the conversation already going on in our customer's heads, but creativity plays a really big part in creating the magic that makes that connection happen. Our guest for today's episode for The Copywriter Club Podcast is Copywriter Think Tank alumni member and master of ideas, Nicole Morton. And what she shares about brainstorming, product development, having better ideas will help any copywriter improve the work they do.
Kira Hug: A quick announcement. This episode is sponsored by The Copywriter Think Tank that-
Rob Marsh: Surprise.
Kira Hug: So surprising. That is our mastermind-slash-coaching program, where you could have access not only to the two of us, but also to our team of coaches so that you have all the support you need as you build your business and create new revenue streams, create new products, create new offers with our mindset coach, our systems and growth coach, me and Rob. We don't really have a name as far as the coaching that we do. But what would you say that the two of us specialize in?
Rob Marsh: Well, I think we are really good at helping people see the potential in their business and coming up with new ideas of how to grow in new ways. So whether it's building your authority and getting yourself in front of different, better ideal clients, or whether it's adding some new product or service to your business. We're just really good at helping people identify the par...
