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Business of Sport with Sean Farrington

Wake Up to Money

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The Thriving Market of Sports Memorabilia

This chapter explores the dynamic auction market for sports memorabilia, illustrating how values fluctuate based on player fame and historical significance. It discusses the importance of authenticity and the role of auction houses in ensuring buyer trust while highlighting emerging trends in women's sports and trading cards. The chapter also examines the emotional connections collectors have with items, underscoring the blend of nostalgia and investment driving current market growth.

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