Kenneth Cole: Kenneth Cole
How I Built This with Guy Raz
00:00
Navigating Growth and Transition
This chapter explores a company's remarkable evolution from a modest $5 million to an impressive $85 million operation, including its decision to go public. It delves into licensing strategies, the complexities of brand management amidst financial challenges, and the decision to take the company private for renewed focus on long-term goals. Highlighting both the opportunities and challenges faced during these transformative years, the speaker reflects on strategies to maintain brand integrity and relevance in a changing marketplace.
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