From Fairs to Big Retailers: How to Scale Your Craft
Shopify Masters
00:00
Selling Candles Online - Can You Really Let the Customer Smell the Product?
Selling candles online has been a challenge for the Los Angeles-based company. "For me, selling scent is all about connecting with the emotion of scent because scent is so emotional," she says. The candle maker's main focus now is balancing economies of scale and not sitting on too much inventory.
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