How Do We Steer Innovation in Other Directions?

I am just really fascinated by this question of how do we steer innovation in the world? And how do we innovate on problems and solutions that are going to have the most net positive impact on the greatest number of people? Right now I think we live in one version of the world in which incentives are structured in a certain way. We have profit maximization as this KPI, this North Star goal that we've all collectively decided to orient around. There's many other possible worlds that we could live in where we collectively decide that other types of impact and other types of outcomes are really important to us and we steer Innovation in those directions. So yeah, this entire problem space really fascinates me

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