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Adam Alter - Disfluency [2.25.13]

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The Effect of Disfluency on Perception of Risk

We're not very well designed to assess how trustworthy sources are over the internet. A lot of the cues that humans have learned to use over the years to judge trustworthiness are completely absent when we're talking about online interactions. And I think disfluency is one cue that might slow us down and lead to a greater perception of risk.

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