Don't make the message about you. Make it about your customer. Invite your customer into a story. Start with marketing, then marketing is your air cover for your sales team. You've got to stream line the efficiency of that sale system. That's the left engine cula. The wings of the airplane are our products. Not every airplane needs two engines. There's a lot of many airplanes just have one. Your products must be as highly profitedas profitable as possible. Even if you don't consider yourself a marketing person, this will up your value in the market place. And i would always recommend starting with marketing, not sales.