#180: Media Mix Modeling - Does It Deserve at Least a Third of Our Love?
The Analytics Power Hour
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Can You Start With Experimentation With Mixed Modeling?
Hodges: Can you start with experimentation to learn things about different things while you're building up the data necessary to get there? Is that logical? I think, cas you can even have, you could say, e've got three years of data, but, oh my god, we're on a growth path that is insane. Hodges: You kind of have to start with with guessing, you know, like to get way out over my skise and say, it's, it's like, it's a basian approach. Do research where, where are your customers? Where can you target them with their message? Pye, i mean, so those ware challenging
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