The Importance of Branding

Still dying to know more about Jay-Z and Beyoncé’s evolution from music sensations to business moguls? Then you need a little Zack O’Malley Greenburg in your life. Zack is a senior editor at Forbes, where he writes about business and culture. He’s also the author of the fantastic book “Empire State of Mind: How Jay Z Went from Street Corner to Corner Office.” And on this episode, he talks to us about a few of Jay-Z and Beyoncé’s brilliant business moves that we weren’t able to cover on the series. Plus, he tells us how they found their voices on social justice issues.

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