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Bloomberg Businessweek
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Investing in Name, Image, and Likeness Rights for Artists
Exploring a company's approach to investing in artists' name, image, and likeness rights, focusing on identifying new marketing opportunities and working with other agents. Discussed are the company's role as a marketing agent for artists, their $750 million fund backed by Warner Music and BlackRock, and their strategies for value creation and growth in the premium music rights space.
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