RV E17 - Dispelling B2B and Entrepreneurship Myths | Tom Hunt
GTM Live
00:00
Code Email, Cold Calling, and Lead Gen Is Dead
I don't think that anything is dead. The question is, is it worth is the ROI worth that activity? Or would those expenses and investments be better deployed elsewhere to drive a better ROI? It's just weird like B2B companies that run lead gen models have perfect attribution to those lead gen programs and then never actually scrutinize whether the programs are working or not.
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