Enhancing Client-Centricity through Sector-Led Strategies

This chapter explores the transformative impact of a sector-led approach on account management, emphasizing client-centricity through tailored messaging and solutions. It discusses the importance of a centralized account segmentation model, challenges organizations face with inconsistent strategies, and the significance of dedicated marketers for high-value accounts. The conversation also highlights leveraging technology and structured resource management to optimize marketing execution across diverse accounts.