Risk of Ruin cover image

Life's Too Short

Risk of Ruin

CHAPTER

The Cohotus Guide to Short Selling

The companies to bet against are the ones that could disappear without anyone noticing. The cohotus guide to short selling also says that you shouldn't short companies that people will miss. Buy one suit, get seven for free. What kind of guy with a straight face would run a business like joseph banks and have 60 % gross margin? It's just, it's just impossible.

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