Evolving Trends in Advertising Ahead of Cannes

This chapter anticipates the Cannes Lions festival and reflects on the shifting dynamics in the advertising industry, including the rise of retail media networks and the reconfiguration of business models. It discusses recent leadership changes at Warner Bros. Discovery and the cautious outlook for ad spending amidst economic uncertainties, while also examining the competitive pressures from tech giants. The conversation highlights the role of AI in advertising and its implications for agencies as they prepare for the upcoming festival.