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Arizia is a brand that sells, what? Clothing? Oh, ge, so it's a clothing brand? Oh, s you were working there, and you saw this opportunity, and then you launched, and now you're er one. You're in and seven figures with very lot padads. It's incredible. So when we first started working together, privy and cove, you hadn't really been doing emal or s m s, right? Yes, no, exactly. I personally basically have no marketing. i took my under god in business by specializeding finance,. as kind o on the number side of things, as opposed to marketing.