Astro jim lovell, john swagger and fred hayes. Ialo ot yo. We are baep ti teei. Amannten minus thirtygteen minus 25 second and counting. Anda 13 is nine a ignition. Elment a started for o it's april eleventh, 19 70,. nassa's mission to the moon has just lifted off from kennedy space center. An oxygen tank had exploded, flinging the three astouots into a desperate and deadly situation.
To survive a crisis, you have to double down on who you already are as a company. This is something Ellen Kullman knows, having led DuPont through the 2008-2009 financial crisis, and taken the CEO role at 3D-printing unicorn Carbon only weeks before Covid hit. Through her years as a leader, Ellen has developed four crisis principles that allowed her to lead teams and thrive through pandemic, economic meltdown, and beyond. The key? Practicing the principles in calmer times, before crisis hits. Because as Reid says: there's no such thing as a crisis playbook. There's just your playbook. Cameos: Amy Shira Teitel (spaceflight historian), Jonah Peretti (BuzzFeed), Brian Chesky (Airbnb), Neil Blumenthal (Warby Parker), and Stacy Brown-Philpot (TaskRabbit).
Read a transcript of this interview at: https://mastersofscale.com/ellen-kullman/
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