6min chapter

Video Creators cover image

YouTube ANALYTICS that help you WIN

Video Creators

CHAPTER

The Importance of Impressions in Content Creation

It's important to not just look at that percentage, the click-through rate. And maybe get a baseline for yourself of like, what is normal? Like, what am I normally operating at? That's just kind of like a general number of impressions that I usually hit. Now, if you have low click-through rates, you have low impressions and poor views, then you probably have a poor title thumbnail hook and content,. There's some opportunities for improvement. Then if you also have the complete anomaly, of course, you could have high click- through rate, high impressions and high views. Those are going to be probably your steady eddies that bring you traffic.

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