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YouTube ANALYTICS that help you WIN

Video Creators

CHAPTER

The Importance of Impressions in Content Creation

It's important to not just look at that percentage, the click-through rate. And maybe get a baseline for yourself of like, what is normal? Like, what am I normally operating at? That's just kind of like a general number of impressions that I usually hit. Now, if you have low click-through rates, you have low impressions and poor views, then you probably have a poor title thumbnail hook and content,. There's some opportunities for improvement. Then if you also have the complete anomaly, of course, you could have high click- through rate, high impressions and high views. Those are going to be probably your steady eddies that bring you traffic.

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