4min chapter

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Jason Kilar | Moving the World Through Story

Greymatter

CHAPTER

How Did Jason Think Through Early Ama on Market Place and Prime Strategy?

At amazon, we looked at e bay and saw a company that was growing like a weed through their auction business. We didn't have anything really to offer to the suppliers of that market place. What we had to strengthen was bookbuyers. And so we then sadwomen, why don't we welcome people who have used books, and they can actually put those used books in front of interested bookbuyers? So that was the kind of the connection that led to a successful market place.

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