
#2: Always Leave Them Crying
That Will Never Work
00:00
Do You Have a Great Content Strategy?
"If you want to raise more money, if you want to ever survive," says Gesso. "You're never going to get there unless you establish that you're doing something that people really, really want" The key is not whether they can auto locate themselves in the series; it's having enough content,. And then when you bridge over thousands of categories and 20 thousand people who have 40 or 50 different shows on at once, all your competitors will come along and beat you too.
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