
Inside The Atlantic's in-house creative agency
The Business of Content with Simon Owens
00:00
How Many People Work at Atlanta 57?
Butli: I bring the exact same skills that i was using when i worked at p b s news hour, an e s pan before that, and newspapers before that. The only difference is that i, i borate with my clients. And so you cand have touch what upot upon, kind of like a debate, kind of, withinth both native advertising and content marketing world. Can you create content for a brand that has the same integrity and quality that that you would see on, you know, from a traditional editorial operation? Do you think t that's achievable? "I do think it's achievable," she says.
Transcript
Play full episode