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What organisations get wrong about market expansion - Chui Chui Tan (Growth and Strategy expert)

The Product Experience

CHAPTER

Cultural Considerations in Global Market Expansion

The chapter explores the complexities of understanding different cultures and values when launching products in new markets, emphasizing the importance of international user research and strategic analysis. It discusses the difference between localization and culturalization in reaching audiences on a deeper level, highlighting the significance of avoiding cultural mistakes for successful market expansion.

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