Do You Know What You're Doing?

Shaleen: I think when people think of grass-fed, they think of out on pasture, happy cow, frolicking in the meadow. So it's a feedlot and they're feeding their cattle grass. And that was a huge eye-opener for us. Shaleen: The worst thing the beef industry could do right now is to pull a fast one on consumers. People are starting to trust beef companies again,. It's going to be interesting to see how it plays out.

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