237: Eventual Reciprocity
The Bootstrapped Founder
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The Importance of Easing Returns
Aviadkahl: The value that people find from engaging with my free content often leads them towards considering my paid offerings when they're ready. He says the key here isn't immediately chasing returns but patiently waiting until someone really wants to support me due to all the things that they've received from me previously. "There's a psychology in humans that makes eventual reciprocity just unavoidable," he adds.
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