The chapter dives into Apple's announcement at the developers conference, unveiling new AI features like Siri enhancements and chat GPT integration on their latest devices. It discusses their focus on contextual intelligence, rebranding it as Apple Intelligence, and their strategic partnerships with OpenAI for tech integration. The analysis explores the potential impact of Apple's AI developments on consumer understanding, app economy, and tech future, emphasizing the importance of native intimacy and user trust.

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