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One last thing related to spinning up the second brand, and i think this ties in with our last episode, is that when you give yourself the flexibility to o divest yourself of the products if you ever need to. When it comes to your personal brand, you know, it's an even bigger deal. Because if you do end up selling the company one day, you want to be able to step away from it and let it continue to thrive. And we'll talk o next week.