5min chapter

TED Talks Daily cover image

The power of personalization in the age of AI | Mark Abraham

TED Talks Daily

CHAPTER

The Power and Importance of Personalization in Business Growth

This chapter explores the significance of personalization in improving customer experiences, highlighting top companies like Netflix and Starbucks as well as effective strategies from Fidelity. It emphasizes that successful personalization is about meaningful engagement rather than just promotional offers.

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