AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
#46 - Running a playbook for international expansion (Andy Schabelman & Ben Grynol)
LEVELS – A Whole New Level
Is It Sufficient Just to Localize?
When I left, they were starting to localize. That was actually kind of why I left because they took the international project to be about translation rather than these localized teams. And also you can't just do localization, meaning if you're going to do localization, you have to support it with a pretty large marketing effort. It's not sufficient just to localize and the attitude that fiber was like, "If we build it, they will come"
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode