Is It Sufficient Just to Localize?

Levels' Head of Growth, Ben Grynol, and Andy Schabelman, one of the first 30 employees at Airbnb who led their international expansion initiatives, sat down to discuss the nuances and complexities of scaling companies in new markets.

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(3:11) - The grassroots growth of Airbnb

(4:45) - Looking beyond transactional growth

(10:08) - Tailing product to different cultures

(11:59) - Go beyond localization

(15:23) - Two methods of international growth

(18:14) - Different countries need a unique order of operations

(21:17) - Embrace a period of exploration

(30:23) - Keep an open mind

(32:07) - Learn from user behavior

Transcripts & Show Notes