Ep 257: Pilothouse's Amazon Ads Blueprint (Our Black Friday Gift To You) (AKNF)
DTC Podcast
How Does Amazon's Algorithm Work?
Amazon's main goal is customer first, customer always. They want to show every shopper the list of products that they are most likely to be relevant for. Amazon will take inventory into account if you're using Amazon's fulfillment network. Ratings and reviews don't seem to directly affect the algorithm but do affect your click-through rate.
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