
Mini-Stories : Volume 12
99% Invisible
00:00
The Legacy of the NBA Logo
This chapter analyzes the origins and design of the NBA logo, highlighting its connection to Jerry West and the cultural implications of its silhouette. The discussion covers the contrasting historical and modern perspectives on the logo, including debates on potential redesigns and successors. It also examines the complexities of basketball branding and the emotional ties fans have to iconic players like Jerry West and Kobe Bryant.
Transcript
Play full episode