The Labour Illusion and the Value of Effort

We value decisions more when we see the effort someone's gone to make that decision. In 2005, Andrea Morellas set up a study to see if individuals changed their perception once they knew the effort others had incurred. The labour illusion works just as well for people as it does with airlines. But Skin in the Game didn't just help Churchill succeed in politics, it actually helped him get into politics in the first place. This summer, HubSpot thought that marketers should spend less time at their desks and more time enjoying a bit of sun here in the UK. Well to do so, HubSpot suggests bringing AI powered tools like CRM orzzle into our workflows.