AI Avatars and HeyGen Experiments

Ever wished you could clone yourself to get more done? Julian Goldie actually did it — and built a content empire out of it. In this episode of A Beginner’s Guide to AI, host Dietmar Fischer talks with Julian about how he uses AI to create five videos a day, automate workflows, and still keep a personal, human touch that builds real trust with his audience.

Julian reveals how he turned his initial fear of AI into a full-scale growth engine for his business, transforming his SEO agency into a modern AI-powered content studio. He shares the systems, tools, and mindset that helped him automate marketing, scale his team, and reach millions — all while avoiding the “AI slop” that floods the internet.

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💡 Key Highlights

• How Julian scaled from one YouTube channel to nine using AI

• The tools behind his workflow: Descript, Claude, and HeyGen

• Why AI videos sometimes outperform human ones (and when they don’t)

• The importance of quality control and the “human in the loop”

• How AI can make leadership more human — through reflection and empathy

• Why it’s not humans vs AI, but humans with AI vs everyone else

🧠 Quotes from the Episode

“I thought AI would destroy my agency — instead, it became my best employee.”

“It’s not humans versus AI — it’s humans with AI versus everyone else.”

“My AI avatar never gets tired, never mispronounces a word, and somehow gets better watch time than me.”

🕒 Chapters

00:00 Julian’s AI Origin Story
How the fear of losing his SEO agency pushed him into AI — and why his first ChatGPT video went viral.

06:12 Scaling Content: From Livestreams to 5 Videos a Day
Julian explains his full workflow, the role of AI avatars, repurposing, and why human connection still matters.

14:40 AI Tools That Power the System
A practical look at Descript, HeyGen, Claude, and how his team uses them to automate editing, clipping, and content creation.

22:18 Leadership, Teams & the Human in the Loop
How AI supports decision-making, reflection, communication, and empowers team members instead of replacing them.

30:44 The Future of AI Content & Final Thoughts
Quality control, the fight against “AI slop,” the risks ahead — and whether the Terminator is coming.

🌐 Where to Find the Julian Goldie:

• Julian Goldie's Agency: goldie.agency

• AI Profit Boardroom: aiprofitboardroom.com

• YouTube: @JulianGoldie

• Twitter/X: @JulianGoldieSEO

• And Julian's Website: juliangoldie.com

👤 About Dietmar Fischer

Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or digital marketing going, just reach out at argoberlin.com 🚀

🎵 Music credit: “Modern Situations” by Unicorn Heads