The Importance of Care in Success

Malcolm Gladwell: I don't want to cheapen the value of other people. You can't be a middle-class boy from rural Canada and claim to have battled great giants. The ability to care on some kind of deep level about what you are doing at the moment that you're doing it is about as close as I can come to answering that question, he says. "We hope that you will buy these books, take them home, think about this, talk about these things with your friends and continue to live a thoughtful life"