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The Beauty Contest
The company invited six investment banks in to quote pitch why they should be part of the IPO. They sent us this seven or eight page checklist that we had to submit for the answers in advance. When we got there, they would take you through a tour of the roasting facilities. And we didn't know it, but we were being judged as to who was really interested in the roasting facility versus who was really just there to pitch the IPO.