The Importance of Scaling Up

I think it was once we found that product market fit when we realized sort of, and that's again not a binary place where you just hit it. It was an evolution, but I think four or five years in where we knew we had a product that people were loving. That's when we should have shifted faster into this idea of the scale up. And for me as a CEO to step back and go, okay, maybe I'm not the best person to be thinking about marketing. Or leading customer support is so rewarding.