3min chapter

The Vergecast cover image

The two computers that made Apple

The Vergecast

CHAPTER

The Rise and Fall of the Computer Industry

Even the electronics hobbyist industry was a multi-million dollar project. It's like as soon as $10 showed up, the whole industry changed. What happens is that in order for these industries to truly reach a tipping point of mass scale, mass consumerization, you have to take outside capital. And so it creates this kind of self-producing churn where maybe you weren't necessarily worried about being one of the top companies in the industry, but you realize very quickly, you're going to get left behind if you don't do the thing that everybody else is doing, right?

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