3min chapter

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SaaS Go-to-Upmarket

a16z Podcast

CHAPTER

The Beauty of the Bottoms Up Business Is That You Can Get People to Try the Product for Free

The beauty of the bottms up business is that you can get people to try the entire experience for free, and then they fall in love with it. And how i tend to be more in the camp of paid trials, if it cost you money to actually deploy the trial. When you're selling to bigger customers, they associate value when they have to pay. So i think it really is incumbent on the company that does a paid pilot to make sure tt they are able to deliver on that experience....

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