The 61,000 crore Amul has a new leader, Jayan Mehta. He says he wants to transform the dairy giant into a veritable FMCG behemoth. Think Aata to compete with ITCs Ashirvad and biscuits that creep into Britannia's territory. Even carbonated beverages to take on the might of Coca-Cola and Pepsi.
In today’s episode for 28th March 2023, we discuss Amul’s pathway to becoming more than just a dairy brand.