5min chapter

Behavioral Grooves Podcast cover image

You Can Change Someone’s Mind But Are You Sure You Want To? | David McRaney

Behavioral Grooves Podcast

CHAPTER

What Is Elaboration Probability?

Psychologists developed the elaboration likelihood models. The model is based on how people respond to messages they receive from others. Ela says that a person must elaborate, and the result comes out of positive affect by all sorts of things. Mainly it's determined by how easy it is for you in the moment to engage with this topic.

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