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The Rise of Toyetic Films and the Barbie Phenomenon
This chapter delves into the concept of 'toyetic' films and the trend of creating movies based on toys and branded products in the industry. It discusses the success of the film Barbie and analyzes the reasons behind it, including the involvement of Margot Robbie and Greta Gerwig. The conversation also explores the push for more diverse and female-centered narratives in Hollywood, contrasting the emphasis on franchises in films with the need for originality.
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