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9min chapter
Why Creators Will Replace Your Entire Marketing Team In 2024 (#174)
Marketing Against The Grain
The Power of Storytelling in Marketing
This chapter explores the importance of storytelling in marketing and how it can make content more engaging and valuable to the audience. It also discusses being upfront and transparent in job postings, the value of being polarizing, and the need for creativity in advertising. Additionally, it highlights the alignment of internal company mission with external story and the importance of a clear and consistent story as a leader.
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