2min chapter

Joe Lonsdale: American Optimist cover image

Ep 103: Raj Bhakta Created WhistlePig; Now He's Reinventing the Whiskey Industry (Again)

Joe Lonsdale: American Optimist

CHAPTER

A Journey from Family Business to Reality TV and Product Launch

This chapter explores the journey of leaving a family business to engage in a reality TV show, driven by personal growth and the desire to face new challenges. The hosts reflect on societal perceptions of reality shows, the unexpected benefits they gained, and discuss the launch of an affordable new product.

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